Section One
The basics.
Who you are, what you do, and where you do it. Keep your one-line description tight — if it doesn't fit on a business card, it's not finished.
Section Two
Problem & solution.
The heart of the pitch. Be specific about who hurts and how badly — vague problems attract vague money.
Section Three
The market.
Who you're for, and how large the opportunity actually is — not what you'd like it to be.
Section Four
Product & traction.
Show, don't tell. Specific evidence beats grand claims every time.
Section Five
Business model.
How money flows in, and how you'll find the people willing to send it.
Section Six
Team & the ask.
People back people. Tell them who you are, and what you need to win.
Section Seven
Ready to generate.
A final look before we set the type. You can always return to edit.